Following the channel "Sport" another sports channel - 7TV can change the concept and become a Russian Discovery

According to Konstantin Lihodedova, updated the concept of the channel will be determined by early next year, with the leadership 7TV plans to keep core audience. To make the channel profitable, it is necessary in the first year to spend about $ 5.6 million, say top managers of large channel. "TV channels TV3, Ren TV and NTV, as well as 2X2 are almost completely cover the needs of the male audience to air TV. But 7TV could start, for example, thematic channel format Discovery or movie" - the general director Roman Sarkisov 2X2.

OOO 7TV sports channel, broadcasts on their own frequencies and under a contract with the regional TV channels in more than 500 cities of Russia, has more than 40 of its own stations. In 2005, the Government of Moscow region bought 100% shares in the Company's former owners Andrei Chervichenko, president of Alexander 7TV Besputina and chairman of the board of directors Krasbank Dmitry Kulakov. Then, market participants estimated the deal at $ 30-35 million in 2006 50% of the Company acquired the CEO Gazprominvestholding Alisher Usmanov. Ceychas 7TV is a joint venture created by "AF Media Holding" Alisher Usmanov, and the company "Media 1" Ivan Tavrina.

6 October 2009 | audience, book, channel, concept, konstantin, sports, start, tv, word

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